Best practices for enterprise social software adoption

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Full Title: Best practices for enterprise social software adoption Authors: Meng Yang, Michael Warner, David R. Millen Abstract: In this case study, we present the results of a longitudinal study of the end-user adoption of social software within a large global enterprise. Existing Technology Adoption Models (e.g., UTAUT) were extended and used as a general framework for studying user adoption. Several ""best practices"" to promote end-user adoption are identified and discussed, including: integration with company intranet, email notifications, evangelism programs, executive support, mandatory migration and usage, and corporate-sponsored campaigns or events. URL: http://dl.acm.org/citation.cfm?id=2468766 DOI: http://dx.doi.org/10.1145/2468356.2468766