Moosejaw Mobile Commerce Reaches New Heights with IBM

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http://www.arabstoday.net/technology.html IBM (NYSE: IBM) announced today that Moosejaw Mountaineering is using software from IBM's Smarter Commerce initiative to expand its mobile commerce and social business strategy. More than 30 percent of Moosejaw's customers are shopping on the company's mobile site, up from 25 percent a year ago, with about 15 percent of sales coming from mobile devices and tablets.