February 2012 - Iain Niblock (Logan Cycle Wear)

http://tidd.ly/d37674bf Secret clearance page at Merlin Cycles
Logan Cycle Wear is a revolutionary new brand that will provide versatile and practical cycling clothing that allows riders to continue wearing their cycle kit off the bike. The business aims to provide a range of clothing that is simplistically stylish, uses non- traditional materials and fits exceedingly well. These three attributes will form the brand principles. Currently, cycle clothing is brightly coloured, sporting in style, and made from lycra or similar material, making it unattractive for riders to continue wearing whilst at the shops or socialising with friends, for example.